Hi there! 👋 I'm Cheryl

Hi there! 👋
I'm Cheryl

Hi there! 👋 I'm Cheryl

Hi there! 👋 I'm Cheryl

I'm currently building the best loyalty programme at Grab's DigiBank. I'm passionate about designing experiences with a human touch. Let's connect!

I'm currently building the best loyalty programme at Grab's DigiBank.
Let's connect!

I'm currently building the best loyalty programme at Grab's DigiBank. I'm passionate about designing experiences with a human touch. Let's connect!

The first gamified loyalty programme in a bank

The first gamified loyalty programme in a bank

The first gamified loyalty programme in a bank

Fast Feels Good - SG's first 5G eSIM

Fast Feels Good - SG's first 5G eSIM

Fast Feels Good - SG's first 5G eSIM

We were honoured to be invited back to SMU to give a guest lecture to the bright students at COMM255. We also conducted a Figma clinic where students could ask us on feedback for their final sem project!

Read about my experience

Read about my experience

This session was extra nostalgic for me because I was back at my alma mater, giving a guest lecture to students getting their Masters in marketing .

We delve into the intersection of UX and marketing in the real world!

NUS Guest Lecture '22

SMU Guest Lecture '22

Read about my experience

Ahhh… This was my very first guest lecture, I was truly honored and humbled.

In this class, we taught on some important principles of UX designs, along with some Figma tips and tricks to get them started on their first project.

This session was extra nostalgic for me because I was back at my alma mater, giving a guest lecture to students getting their Masters in marketing .

We delve into the intersection of UX and marketing in the real world!

Read about my experience

Ahhh… This was my very first guest lecture, I was truly honored and humbled.

In this class, we taught on some important principles of UX designs, along with some Figma tips and tricks to get them started on their first project.

Read about my experience

What goes on outside work…

Project Highlights

I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.

2x Increase

in Monthly Transacting Users

3X Boost

in Campaign Launch Efficiency

I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.

2x Increase

in Monthly Transacting Users

3X Boost

in Campaign Launch Efficiency

I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.

2x Increase

in Monthly Transacting Users

3X Boost

in Campaign Launch Efficiency

Managed the end-to-end experience of Singapore's first 5G eSIM launch.

8.9% Increase

in Conversion Rate

2 Interns

were mentored during this project

I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.

2x Increase

in Monthly Transacting Users

3X Boost

in Campaign Launch Efficiency

Managed the end-to-end experience of Singapore's first 5G eSIM launch.

8.9% Increase

in Conversion Rate

2 Interns

were mentored during this project

I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.

2x Increase

in Monthly Transacting Users

3X Boost

in Campaign Launch Efficiency

Real People, Real Results

Real People, Real Results

Hear from some of the clients and colleagues I've crossed paths with! Read more testimonials here :)

Senior PM, Kubbco

Growth Analyst, IIX

Developer, Circles

“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”

Tai Carstensen

Senior Project Manager at Kubbco

Senior PM, Kubbco

“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”

Tai Carstensen

Senior Project Manager at Kubbco

Senior PM, Kubbco

Growth Analyst, IIX

Developer, Circles

“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”

Tai Carstensen

Senior Project Manager at Kubbco

Senior PM, Kubbco

Growth Analyst, IIX

Developer, Circles

“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”

Tai Carstensen

Senior Project Manager at Kubbco